PUBLIC RESEARCH DOSSIER · ORGANIZATION

Targeted Platform Media

6 published research records · Latest research 2026-09-17

LIVING DOSSIER

About Targeted Platform Media

Targeted Platform Media is not an Idaho-local vendor. Public campaign and broadcast records consistently identify it at P.O. Box 237, Crownsville, Maryland 21032-0237, with contacts including Danny Neckel and Katie Wildman. Current reporting describes Targeted Platform Media as an arm of Buying Time LLC, a Democratic media-buying company founded and run by Cathie Herrick. A 2020 Campaign Legal Center FEC complaint alleged Targeted Platform was Buying Time's functional alter ego; the FEC matter (MUR 7865) was ultimately dismissed, so the complaint is evidence of an allegation and underlying submitted records, not an adjudicated violation. The firm has served major progressive/Democratic clients nationally while also buying media for Idaho establishment-aligned Republican PACs and the 2024 Proposition 1 campaign. Vendor service does not establish that its owners directed Idaho campaign strategy.

From the published research record Targeted Platform Media is a Maryland national Democratic media-buying firm (2026-09-17). Recorded status: Vendor identity and national profile substantially verified; strategic control of Idaho PACs unproven Read the record for sources and qualifications. This excerpt has not yet been composed into an editorial biography.

Recent sourced additions

Newer published records appear here as excerpts. Their recorded status and qualifications remain attached to the full source record.

Idaho Sunshine records show Idahoans for Open Primaries paid Targeted Platform Media, LLC $1,683,351.30 in October 2024 ($599,596.30 on Oct.
Targeted Platform Media bridges Proposition 1 to Hometown’s downstream PACs · 2026-09-17
Recorded status: Verified common-vendor continuity and same-day timing; dollar-level earmarking and coordination unproven

Targeted Platform Media LLC appears as a recurring professional media-buying vendor across multiple otherwise distinct Idaho political/advocacy nodes.
Targeted Platform Media is a recurring Idaho political-media vendor across Idaho First, Magic Valley Voter Action and a CVI-led Boise levy campaign · 2026-09-15
Recorded status: PRIMARY FCC cross-client use verified for Idaho First and Magic Valley Voter Action; Boise levy vendor role contemporaneously reported. Shared vendor does NOT establish client coordination.

The same record identifies Targeted Platform Media LLC of Crownsville, Maryland, with Cathie Herrick as contact, as the agency requesting station time.
Idaho First’s 2026 FCC records identify Richard Johnson as its governing contact and Targeted Platform Media as its television buyer · 2026-09-15
Recorded status: PRIMARY FCC VERIFIED local governing/contact and media-buy vendor. Funding-source direction, shared-vendor coordination and upstream earmarking are NOT established.

The same FCC record identifies Targeted Platform Media LLC as the agency requesting station time, with Cathie Herrick as contact.
Current 2026 Idaho First is steered by Richard Johnson and used Targeted Platform Media for Boise political advertising · 2026-09-15
Recorded status: PRIMARY FCC governance/media-buyer evidence plus Way Back/Hometown Heroes funding and candidate-specific spending verified. Do NOT merge with terminated 2018 Idaho First PAC absent legal continuity proof.

The station-time request was placed by Targeted Platform Media LLC of Crownsville, Maryland, with Cathie Herrick as agency contact, and the disclosure is signed by J.D.
Magic Valley Voter Action FCC records identify James Dale Gould as its governing contact and Targeted Platform Media as its 2026 TV buyer · 2026-09-15
Recorded status: PRIMARY FCC VERIFIED local governing/contact, media vendor and two distinct KMVT ad orders. Hometown Heroes funding link remains secondary pending primary Idaho row.

FOLLOW THE RECORD

Connections

Specific connections are being assembled from the published research. A shared mention is not enough to establish a relationship.

Other names appearing in the same research (17)

These are research overlaps for discovery, not documented relationships. Read the underlying records before drawing conclusions.

People

Cathie Herrick · 5 shared records
Richard Johnson · 2 shared records
Danny Neckel · 1 shared record
James Dale Gould · 1 shared record
Katie Wildman · 1 shared record
Richard Marsh · 1 shared record

PACs

Idaho First · 4 shared records
Hometown Heroes · 3 shared records
Magic Valley Voter Action · 3 shared records
Way Back PAC · 2 shared records
Take Back Idaho · 1 shared record
Take Back Idaho PAC · 1 shared record

Organizations

Targeted Platform Media LLC · 6 shared records
Buying Time LLC

SOURCED RECORD

Research & sources

These dated records accumulate as research is published. Each retains its original status, context, and source references.

Research finding · 2026-09-17Targeted Platform Media is a Maryland national Democratic media-buying firm

Recorded status: Vendor identity and national profile substantially verified; strategic control of Idaho PACs unproven

Targeted Platform Media is not an Idaho-local vendor. Public campaign and broadcast records consistently identify it at P.O. Box 237, Crownsville, Maryland 21032-0237, with contacts including Danny Neckel and Katie Wildman. Current reporting describes Targeted Platform Media as an arm of Buying Time LLC, a Democratic media-buying company founded and run by Cathie Herrick. A 2020 Campaign Legal Center FEC complaint alleged Targeted Platform was Buying Time's functional alter ego; the FEC matter (MUR 7865) was ultimately dismissed, so the complaint is evidence of an allegation and underlying submitted records, not an adjudicated violation. The firm has served major progressive/Democratic clients nationally while also buying media for Idaho establishment-aligned Republican PACs and the 2024 Proposition 1 campaign. Vendor service does not establish that its owners directed Idaho campaign strategy.

Sources

Nevada Secretary of State — Targeted Platform Media payee record — Campaign-finance payee search for Targeted Platform Media LLC
FEC Matter Under Review 7865 — Matter participants and disposition
Campaign Legal Center complaint concerning Targeted Platform Media — Complaint discussion of Targeted Platform Media and Buying Time
Sludge — The Consultants Cashing In on Pro-Israel Campaign Spending — Targeted Platform Media section

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