Connection research · Research date 2026-09-15
Targeted Platform Media is a recurring Idaho political-media vendor across Idaho First, Magic Valley Voter Action and a CVI-led Boise levy campaign
Recorded status: PRIMARY FCC cross-client use verified for Idaho First and Magic Valley Voter Action; Boise levy vendor role contemporaneously reported. Shared vendor does NOT establish client coordination.
This is a dated research record. Its qualifications and open questions are part of the account. Association alone does not establish wrongdoing or control.
Targeted Platform Media LLC appears as a recurring professional media-buying vendor across multiple otherwise distinct Idaho political/advocacy nodes. Primary 2026 FCC records identify Targeted Platform Media as the agency requesting/buying station time for both Idaho First and Magic Valley Voter Action, with Cathie Herrick as agency contact. Idaho First’s KTVB contract reports 45 spots, $14,560 gross and $12,376 net, while Magic Valley Voter Action’s two identified KMVT orders total 116 spots, $23,200 gross and $19,720 net. Separately, BoiseDev reported that the Conservation Voters for Idaho-led 2025 Boise Clean Water and Open Space levy PAC spent nearly $31,000 on broadcast advertising through Targeted Platform Media. This establishes a shared Idaho political-media vendor lane touching a Way Back-funded Idaho PAC, a Magic Valley political group and a CVI-led ballot-measure effort. Shared use of Targeted Platform Media does NOT establish coordination, shared strategy, common ownership, common funding or information-sharing among its Idaho clients; political media firms commonly serve multiple independent clients. The vendor nonetheless becomes a useful transaction-level node for tracing where Idaho political funds are spent and which campaigns purchase broadcast inventory through the same professional infrastructure.