Connection research · Research date 2026-09-15
Sunnybrook Strategies links Veterans for Idaho Voters to a vendor orbit that includes Main Street-aligned Idaho candidates
Recorded status: V4IV→Sunnybrook $35,000 is verified from Transparency USA 2024 committee aggregation; candidate-client list is secondary and should be primary-upgraded before publication.
This is a dated research record. Its qualifications and open questions are part of the account. Association alone does not establish wrongdoing or control.
Transparency USA’s 2024 Veterans for Idaho Voters committee page reports $35,000 in expenditures/payments to Sunnybrook Strategies LLC. V4IV was a formal Idahoans for Open Primaries coalition member alongside Reclaim Idaho and MWEG. Separate December 2025 Idaho political reporting identifies Sunnybrook Strategies as a campaign firm that had worked for multiple Main Street-aligned Republican candidates/elected officials including Greg Lanting, Josh Wheeler, Rod Furniss, Lori McCann and Stephanie Mickelsen. Lara Herway, founder of Sunnybrook Strategies, is independently documented as a political consultant/lobbyist and current executive director of Idaho Ground Water Appropriators. This creates a potentially important vendor crossline from the Open Primaries veterans organization into the same broad Idaho candidate orbit that included figures connected to Dixon/Main Street. However, the candidate-client roster beyond V4IV has not yet been fully reproduced from primary Sunshine transaction rows, so it remains secondary for those specific clients. Shared vendor use does not prove client coordination.
Source references
- Transparency USA — Veterans for Idaho Voters Inc., 2024 cycle — 2024 expenditure/payee summary
- Gem State Chronicle — All Eyes on Idaho Falls — Sunnybrook Strategies discussion
- Risch Pisca — Lara Herway biography — Professional status and practice areas