Connection research · Research date 2026-09-17
Right Insight and Right Impact are related but legally distinct LLC applicants
Recorded status: Verified shared filing and brand lineage; formal ownership, merger and continuing legal status unresolved
This is a dated research record. Its qualifications and open questions are part of the account. Association alone does not establish wrongdoing or control.
Federal trademark records show two distinct limited-liability-company applicants—Right Insight LLC and Right Impact LLC—filed related marks on the same day, November 2, 2022, through the same attorney, Alexandra Hodson, and each claimed first commercial use on May 1, 2022. Right Insight’s marks cover business messaging, advertising, market research and data analysis; Right Impact’s mark covers political strategy, voter analysis, campaign planning/staffing, phone/text banking, canvassing, campaign management and political advertising. Right Insight’s current app listing says it was formerly known as Right Impact, and the legacy Right Impact site now identifies its privacy/legal operator as Right Insight LLC while advertising access to more than 240 million voter profiles. This strongly supports a common operating/branding lineage, but the records reviewed do not establish whether the two LLCs merged, share identical members, or remain separately active legal entities.
Source references
- RIGHT INSIGHT trademark application — serial 97658850 — Filing date, first-use dates, attorney, owner and goods/services
- RIGHT IMPACT trademark application — serial 97658864 — Filing date, first-use dates, attorney, owner and goods/services
- Right Insight — Google Play developer listing — About this app and App support
- Right Impact legacy website — Homepage and legal footer