Connection research · Research date 2026-09-17
Defend and Protect Idaho ledger separates Esto management from media and production vendors
Recorded status: Verified ledger pattern; ownership still unresolved
This is a dated research record. Its qualifications and open questions are part of the account. Association alone does not establish wrongdoing or control.
Defend and Protect Idaho's 2024 expenditure ledger shows Esto Perpetua Group paid $50,000 and $15,427 on May 20 for management services, while distinct vendors handled production, media buying, digital ads, and printing. Peppershock Media received $3,736.97 for ad preparation/production on May 20; Hulsen Media Services LLC received $68,900 on May 3 and $10,250 on May 6 for broadcast advertising; separate payments went to Meta, Google, ESP Print and Mail, and Boise printers. This materially narrows Esto Perpetua Group's apparent role to campaign/PAC management rather than merely a pass-through name for the disclosed media buyer. It does not identify the LLC owner.
Source references
- Idaho Sunshine — Defend and Protect Idaho expenditure transaction 118007 — POST transactionGuid b9db53cf-b33a-462b-9a77-fb7661bae4d9
- Idaho Sunshine — Defend and Protect Idaho expenditure transaction 118006 — POST transactionGuid 676b096c-df37-479f-8324-d85c3ecff527
- Idaho Sunshine — Defend and Protect Idaho expenditure transaction 110875 — POST transactionGuid c9d3456c-060b-4498-9220-d0a5f1baf977
- Idaho Sunshine — Browse Expenditure Data — Defend and Protect Idaho, 2024 ledger